Greeneration, a modern vertical farm in Dubai, announces the addition of new locally grown premium, customisable edible flowers, leaves, microgreens, and rare products to its supplies. This will provide the HoReCa industry with access to high-quality and flavourful ingredients straight from the farm.
The fresh lineup includes Wood Sorrel (Oxalis leaves), Shiso Green, Red Shiso, Lemon Verbena, Golden Pea, Huacatay, Balsamina, and Torenia. Each variety is carefully selected for its distinct flavours, textures, and culinary versatility. It offers hotels, restaurants, bars and caterers in the UAE limitless opportunities for culinary exploration and exceptional dining experiences.
Roman Ulyanov, Founder and Managing Partner of Greeneration, explains the inspiration behind the new additions. "We were inspired by the cultural significance of these crops in various cuisines around the world. Shiso is very popular in Japan and Korea, Huacatay in Peru and oxalis in Slavic in North European countries. Our goal is to localize production and increase the quality of these globally beloved ingredients by bringing these closer to home,” explains Roman Ulyanov, Founder and Managing Partner.
The new varieties boast a spectrum of flavours and textures, catering to diverse culinary preferences. Shiso, an Asian classic, offers fragrances reminiscent of cumin with mint, while Oxalis leaves provide a tangy sweetness, ideal for desserts, savoury fish, or red meat dishes. Lemon Verbena imparts a refreshing citrus flavour that is perfect for cold drinks.
The flowers, like Balsamina with its golden glow, are perfect for visual decoration, while Torenia, shaped like bells, doubles as an elegant vessel for creams or sauces, ensuring a delightful presentation.
“At Greeneration, we are committed to delivering the highest standards of quality and freshness. Our vertical farms maximize space and resources, ensuring a constant supply of fresh, high-quality products year-round. This sustainable approach reduces the impact of seasonal variations and with no pesticides used in our productions, consumers can enjoy our greens straight from the farm,” adds Ulyanov.
Greeneration offers over 70 varieties of microgreens, leaves, rare crops, and edible flowers, which are grown using advanced hydroponic technology in a closed, controlled environment with strictly perfect temperature, light, and air conditions.
The farm has an HACCP-certified 7-star growing system that can supply more than 1,000 of the UAE's finest restaurants.
With same-day cutting and guaranteed one-day delivery, Greeneration, the first in the UAE, ensures unparalleled freshness and convenience for its customers.
Looking ahead, Greeneration plans to collaborate with renowned chefs and restaurants to showcase the culinary potential of its new products.
From exclusive events to partnerships with top culinary professionals, Greeneration aims to inspire creativity and innovation in kitchens worldwide.
Customers can easily place orders through Greeneration's user-friendly website, www.greeneration.ae. The platform, which operates 24/7, offers seamless ordering, extensive selection, and unwavering support.
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