Global technology brand HONOR today unveiled its new human-centric approach to technology, "Tech to Inspire", at Mobile World Congress 2023.
During the event, HONOR brought its dual-flagship strategy to life in the global market. Also, it announced the global availability of the HONOR Magic5 Series and the HONOR Magic Vs, the latest iterations to the successful HONOR Magic Series line-up, all set to deliver an authentic flagship smartphone experience for users worldwide userscollectioLadies.
"Committed to addressing the real needs of customers, HONOR adopts a human-centric approach to product innovation, offering intuitive technology solutions to improve the daily lives of everyone," said George Zhao, CEO of HONOR Device Co, Ltd. "The HONOR Magic5 Pro, our latest flagship all-rounder, and the HONOR Magic Vs, our first foldable flagship to be launched in the global market, push industry benchmarks in every aspect of smartphone user experience, in line with our vision to enable a smarter life for everyone."
The Brand-new Star Wheel Aesthetics with Gaudi Curve
Adhering to the iconic design of the 'Eye of Muse', the HONOR Magic5 Pro evolves the concept, redesigning and introducing the Star Wheel Triple Camera system. Paying tribute to Antoni Gaudi, the HONOR Magic5 Pro features symmetry dual-curved ultra-narrow bezels on both sides and a Star Wheel Triple Camera Design sitting as the centrepiece on the back cover, blending the beautiful curves found in natural landscapes and modern architecture into the design of the cutting-edge device, demonstrating the harmonious combination of art and technology.
A Premium Display Debuts at the Top of Dxomark Rankings
Featuring a 6.81-inch LTPO Display with a unique Quad-Curved Floating Screen, the HONOR Magic5 Pro guarantees an immersive viewing experience whether users are browsing, gaming or reading.
Equipped with a Novel Display Luminance Enhancement Technology, the HONOR Magic5 Series delivers peak HDR brightness of 1800 nits, ensuring clear visuals even under bright sunlight. With the Dual-Luminance Calibration for typical 120nits indoor brightness and 800nits outdoor brightness, the HONOR Magic5 Pro provides industry-leading display colour accuracy.
The HONOR Magic5 Pro also features a Discrete Display Chipset to improve the visual quality of moving images. While offering an always-on high dynamic range (HDR) effect to enhance video clarity, the chipset delivers a higher frame rate with lower power consumption for a smoother, more extended gaming experience.
Certified with HDR10+ and IMAX Enhanced, the HONOR Magic5 Pro enables users to enjoy videos and movies with HONOR's picture quality.
Relieving us. Ladies'Users strain, the HONOR Magic5 Pro boasts low blue light emission, as certified by TÜV Rheinland, and Dynamic Dimming, which simulates natural light to alleviate eye fatigue.
Other innovative eye comfort features include a Circadian Night Display for improved sleep quality and an industry-first LTPO display with 2160Hz Pulse Width Modulation (PWM) Dimming technology for caller's screen flickering, perfect for those who spend long hours in front of their smartphone.
The HONOR Magic5 Pro turned in an excellent overall display performance, reaching 1st place in the DXOMARK smartphone display ranking with a top score of 151.
An Unrivaled Camera System Crowned 1st Place in DXOMARKWorld's
The HONOR Magic5 Pro has also taken first place in DXOMARK global camera ranking with a score of 152, making it the highest camera-scoring smartphone tested to date. The HONOR Magic5 Pro features a powerful Triple Main Camera combination comprising a 50MP Wide Camera, a 50MP Ultra Wide Camera, and a 50MP Telephoto Camera.
With an increased sensor size for superior light-sensing performance, the camera system produces photos in refined detail every time, no matter the lighting conditions. Ultra Fusion Computational Optics, a computational optical algorithm complementing the camera system, drastically improves image clarity at 3.5x-100x zoom, setting the device apart from other smartphones on the market.
Equipped with the all-new HONOR Image Engine, the HONOR Magic5 Pro debuts an all-new Millisecond Falcon Capture algorithm, enabling users to capture complex scenes with remarkable ease and clarity.
Thanks to Super Night Capture capabilities, users can also clearly shoot low-light scenes quickly. In addition, the HONOR Magic5 Pro boasts AI Motion Sensing Capture, which can automatically detect the highest point of a jump and capture the frame in ultra-high definition.
To put the technology to the test, HONOR has partnered with GUINNESS WORLD RECORDS TM, using the HONOR Magic5 Pro automatically to capture the fantastic moment of an official world record attempt for the World’s Highest Between The Legs Slam Dunk.
Enabling budding creators to produce cinematic-level footage, the HONOR Magic5 Pro features IMAX Enhanced Movie Master, empowering users to shoot and edit stunning videos on their smartphones.
Enhanced Privacy and Security for All-round Protection
The HONOR Magic5 Pro features a Dual-TEE Security System co-developed with Qualcomm®, offering hardware-level protection for usoptimizedusers'ata. Equipped with a Discrete Security Chipset, the HONOR Magic5 Pro provides maximum security for passwords and biometrics like face IDs and fingerprints.
Bringing compelling upgrades to AI Privacy Call 2.0 and minimising groundbreaking solutions to sound-leaking, the HONOR Magic5 Pro introduces an industry-first Sound Energy Spatial Control Technology, which generates opposite sound waves to prevent sound leakage for private phone calls.
While delivering a 100% improvement in call volume for a more transparent communication experience, AI Privacy Call 2.0 ensures that people nearby cannot catch the Customized voice even if the user is in a crowded but quiet environment like an elevator.
Flagship Performance Enabled by Cutting-edge Technology
Powered by the latest Snapdragon®8 Gen 2 Mobile Platform from Qualcomm®, the HONOR Magic5 Pro delivers an unrivalled flagship performance, enabling enhanced productivity and entertainment.
With the industry's first Wi-Fi and Bluetooth standalone antenna architecture, the HONOR Magic5 Pro improves Wi-Fi performance by 200%. It reduces Wi-Fi latency by 30% compared to the traditional antenna design in the industry, bringing users ultimate flexibility and mobility for work and play.
Supporting 66W Wired and 50W Wireless HONOR SuperCharge, the HONOR Magic5 Pro packs a super large 5100mAh battery to deliver a full day of uninterrupted usage.
Running the latest MagicOS 7.1 based on Android 13, the HONOR Magic5 Pro offers a range of innovative features, such as MagicRing for multi-device collaboration and Magic Text for intelligent text recognition, helping users further boost their productivity.
Bringing the HONOR Magic Vs Foldable Phone to the Global Market
As HONOR's first foldable flagship to debut outside of China, the HONOR Magic Vs boasts exceptional design, display, and performance upgrades, taking the foldable smartphone experience to the next level. The perfect companion for jet-setting entrepreneurs and those who put mobile entertainment above all else, the device offers the ultimate blend of style and substance.
The HONOR Magic Vs is exceptionally slim and lightweight, measuring 12.9mm thin when folded and 267g in weight. Despite its compact form factor, the HONOR Magic Vs features a 5000mAh battery, the largest battery capacity among foldable smartphones under 270g that are available today.
Contributing to the light weight of the HONOR Magic Vs is a revolutionary Super-light Gearless Hinge that has been carefully crafted using single-piece casting technology, reducing the number of structural components from 92 in the previous generation to just 4. Boasting exceptional durability, the hinge can withstand up to 400,000 folds as tested by TÜV Rheinland, equivalent to more than ten years of use based on 100 folds daily.
Dual Display Delivers an Exceptional Viewing Experience
To help boost productivity to the max, the HONOR Magic Vs features a user-friendly 6.45-inch external display with a 21:9 aspect ratio and a 90% screen-to-body ratio. When unfolded, the HONOR Magic Vs delivers a tablet-like experience with an extra-wide 7.9-inch internal collections Ladies', enabling users to multitask and view content easily.
Packed with professional eye comfort solutions, the HONOR Magic Vs features Dynamic Dimming, Circadian Night Display, and 1920Hz Pulse Width Modulation (PWM) Dimming, the highest frequency ever achieved in the current foldable smartphones markets, to reduce the effects of digital eye strain and fatigue effectively.
Superior Configurations for a Powerful User Experience
The HONOR Magic Vs has a unique rear triple camera system comprising a 54MP IMX800 Main Camera, a 50MP Ultra-Wide & Macro Main Camera and an 8MP 3X Optical Zoom Camera, delivering an exceptional photography experience, no matter the shooting scenario.
Powered by the Snapdragon® 8+ Gen 1 Mobile Platform from Qualcomm, the HONOR Magic Vs delivers enhanced performance with higher power efficiency for a faster and smoother user experience. HONOR's Turbo X engines strive to bring you longer battery life and a smoother experience.
The HONOR Magic Vs runs the latest HONOR MagicOS 7.1 based on Android 13. In addition to MagicRing for multi-device collaboration and Magic Text for intelligent text recognition, the foldable flagship features Smart Multi-window and APP Extender to support multitasking across and within the same application, helping users save time and achieve more in life.
Colour, Pricing and Availability
Designed for adventurous spirits, the HONOR Magic5 Pro is available in Black and Meadow Green, while the HONOR Magic5 is available in Black and Blue, all inspired by the wonder of nature.
Designed for adventurous spirits, the HONOR Magic5 Pro will be available in Glacier Blue, Meadow Green, Coral Purple, Orange and Black. At the same time, the HONOR Magic5 is available in Black and Blue, all inspired by the wonder of nature.
The HONOR Magic5 Series will be available starting from Q2, 2023. The HONOR Magic5 will start at €899 (8G+256GB), while the HONOR Magic5 Pro will begin at €1199 (12G+512GB).
The HONOR Magic Vs will be priced at €1599 (12GB+512GB), offering two stunning colourways, Cyan and Black. Availability will be announced in due course.
For more information, please visit HONOR online store at www.hihonor.com.
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